Who is Kiril Dinov?

Kiril Dinov is an eCommerce expert with 12 years of industry experience , as well as a technical background in EIRCOM Institute certifications - CMX Level 2 and

Commerce Architecture Level 1 Professional. With a proven track record of strategic growth and partnership development, Kiril brings vast experience and a customer-oriented approach. 

achieving results. He joined the Enterprise Digital Commerce platform VTEX in 2020 and quickly influenced their significant growth and regional successes.

Before that, as Chief Commercial Officer (CCO) for Retargeting, the leading marketing automation and personalization platform for eCommerce in Romania,

secured expansion to three new markets (Bulgaria, Greece, Hungary) and two new key partnerships (Meta and Google).

Kirill's adventure with eCommerce started in one of the leading eCommerce retail platforms, Stilago by Studio Moderna Fashion Group, where he first-hand

learned to optimize digital strategies and encourage growth to become one of the regional leaders in this very field today.

What will he talk about at CRO Commerce 2024?

See how you can simplify your business, improve inventory management, drive significant revenue growth, and implement personalized experiences in

on a large scale through a unique eCommerce platform.

Who is Kristijan Gregorić?

Kristijan Gregorić is a marketing and sales expert who is focused on dynamic creativity, business transformation and technology with an emphasis on innovation and growth. 

Over the course of his more than 20-year career, he has held almost every position, from sales manager to marketing and sales director and member of the management team in numerous companies, such as Nestlé, Adris Grupa, Atlantic Grupa, Heineken – Karlovačka pivovara and Franck Grupa. 

In addition to his position at Valicon as a partner and CEO, for which he intensively develops a new approach to business solutions using the innovative LEGO® SERIOUS PLAY® methodology, Kristijan is also a Senior Advisor for the global organization Ernst & Young (EY). 

He obtained his diploma and specialization at the Luigi Bocconi Faculty of Economics in Milan, and in his career he has also achieved an impressive business portfolio. The areas of expertise in which it stands out are sales, marketing, strategic consulting, omni-channel trade and channel marketing, management and digital sales.

What will he talk about at CRO Commerce 2024?

Companies and brands will need to anticipate the ever-changing needs of consumers and come up with new ways to delight and entertain them. In any case, we will need to quickly imagine what will be important to future customers.

I will talk about customers, their habits, and how to focus on the customer in eCommerce.

Who is Nikša Kušec?

Nikša Kušec is a Master of Economics with extensive experience in the logistics and eCommerce industry. He began his professional journey in a courier service, where he gained fundamental knowledge of delivery and distribution. His passion for eCommerce and finding the best logistics solutions led him to the position of Sales Manager at Pick & Pack. Today, Nikša works with over 600 eCommerce retailers worldwide, helping them optimize their logistics processes and achieve top results in the global market. His expertise and innovative approach make him an important leader in the industry.

What will he talk about at CRO Commerce 2024?

Accelerate your eCommerce business with key tips for choosing the right courier, optimizing packaging, and delivering quickly. Discover how to choose reliable delivery partners, customize packaging to reduce costs and ensure shipment safety, and effectively manage cash on delivery (COD) processes across Europe. In this session, you will receive practical advice and solutions that will help you meet customer expectations and stay competitive in 2025.

Who is Snježana Stanić?

Snježana Stanić holds the position of regional manager of marketing, communications and development of the Out of Home network and new services. During her thirteen years of professional experience at DPD Croatia, a member of the Geopost group, she gained a deep understanding of market and competition analysis, identifying market trends, promoting the DPD brand on the domestic market, and the importance of the Out of Home delivery network and accompanying services, with a special emphasis on the creation of new last-mile services. It also actively participates in key corporate projects aimed at improving the digital user experience and satisfaction of the end recipients of packages. These projects include the rebranding of official websites, the launch of myDPD online and mobile applications for users, myDPD Business applications, the Return My Parcel portal, the C2X portal posaljipaket.hr / dpd4u.si, the launch of the Singular by DPD platform and numerous other initiatives aimed at improving the quality of the user experience. In the last few years, the special focus of her work has been on the expansion of the Out of Home network - Pickup locations and DPD Pickup parcel machines in Croatia and Slovenia.

What will she talk about at CRO Commerce 2024?

Geopost has published the results of its renowned E-shopper Barometer survey for 2023. It is one of the largest surveys of its kind, conducted in 22 European countries, covering over 24,000 respondents. At the conference, Snježana will present the most important characteristics and habits of Croatian e-shoppers, the top product categories purchased by Croatian and European online shoppers, and many other interesting facts from the survey. She will also talk about the latest online shopping trends, how DPD in Croatia follows them, and what are the most optimal delivery solutions that can help develop online shopping.

Who is Mirjana Badurina Čanak?

"Free" the best e-commerce platform, top-notch products and affordable prices - if no one knows about you!! My desire is to share 20+ years of practical experience in sales and marketing and show how technology can stimulate emotional drivers of sales? In my career, I spent 10 years in sales - from assistant to sales manager. The second decade I led the marketing department in two global corporations, IBM and SAP. This work experience prepared me for the third decade and the role of senior consultant for user experience at msg global solutions.

What will she talk about at CRO Commerce 2024?

Three out of four millennials would rather buy an experience than a product, so personalized, relevant, and contextual customer experiences have become the norm (and don’t settle for less). How do emotions relate to this? According to cognitive neuroscientists, 90-95% of all decisions are made on an emotional, unconscious level, not a conscious, logical level. Can technology drive emotional drivers? In this presentation, see how to create a personalized experience and connect with your customers through a technology platform that combines automation, analytics and reporting, targeting, and cross-channel orchestration.
Personalized experiences aren’t magic. They’re a method.

Who is Nedim Šabić?

Nedim Šabić has been engaged in professional SEO for 23 years, he is the director of the Ecommerce SEO agency BIGBURG from Germany and the founder of the SEO school and SEOLAXY, which offer free and paid SEO and Ecommerce SEO education. Clients include large foreign and domestic enterprise web shops.

What will he talk about at CRO Commerce 2024?

SEO factors differ based on potential impact after implementation and speed of implementation. Nedim will present seven SEO improvements that web shops can quickly implement and can have a powerful impact if implemented correctly.

Who is Ernest Antolović?

Ernest Antolović is an entrepreneur and eCommerce expert with over 15 years of experience in all phases of webshops - from launching and managing your own B2C webshop to launching and managing your own B2B webshop.
In recent years, as a partner in the digital agency Shipshape, he has been using his knowledge and experience to help clients achieve their goals through eCommerce solutions.
Today, Shipshape is positioned as one of the leaders in implementing advanced eCommerce solutions for clients such as Pevex, Makromikro, Optika Anda, Oktal Pharma, Delicije, Dicta, Encian, Vedrini, Garden, Dicta, Frigo VE and many other established Croatian webshops.

What will he talk about at CRO Commerce 2024?

How to automate pricing when prices are constantly changing?

What to do when purchase prices are stagnant, but competitors' prices are changing?

What to do when market changes in terms of prices start to affect demand itself?

What happens when there are no constants and purchase prices jump up and down, one competitor lowers the price, and another raises the price of their products?

How to automate while being prepared for many different situations?

Join us at the lecture and find out the answers to these questions.

Who is Ivica Kruhek?

Ivica Kruhek is the director of Marker doo, the most awarded domestic eCommerce agency that has created more than 180 web stores so far. Their services consist of preparing companies for the introduction of retail (B2C) or wholesale (B2B) online sales, creating a web store, marketing for web stores, omnichannel solutions and optimization for conversions in the more mature stages of the business. 

At the end of 2019, the Varaždin Chamber of Commerce awarded them the Golden Kuna award for the most successful small business, and in October 2020, they won the Golden Basket and were named Technology Supplier of the Year.

Through more than fifteen years of experience, Ivica Kruhek has helped many domestic and foreign companies (Mobis, Keindl Sport, Orbico, Bauerfeind, Argentum, M San Grupa, Stanić Group) to successfully put digital channels into function to achieve their business goals. In recent years, he has focused on thinking about solutions for Omnichannel sales and unifying online and offline sales channels into a single process.

What will he talk about at CRO Commerce 2024?

When companies decide to expand their business into foreign markets, they face a number of unique challenges that require careful planning and a strategic approach. Each market brings its own specificities that can surprise even the most experienced entrepreneurs. In this lecture, we will consider the key aspects that can decide between success and failure when internationalizing, and discover how to avoid the pitfalls that often stand in the way of global growth.

Who is Štefania Pilindavić?

Štefania Pilindavić is an experienced eCommerce and digital marketing expert with eight years of specialization in working on the Amazon platform. She has worked with a wide range of clients, from small businesses to global companies, on various Amazon sales channels (Seller, Vendor Central) and Walmart, and in numerous markets besides the US, such as Canada, Australia, and Europe. 

As a top strategist, she has helped numerous brands (Diet Direct, Urban Accents, Kruz Pet, Beardoholic, H20 Capsule and 100BON) achieve extraordinary growth and success in the market, and her listing optimization strategies, marketing strategies and data analysis have resulted in numerous profit increases for her clients, including 4x higher sales of a sports equipment brand and 371% growth in sales of a perfume brand.

Known for her extremely detailed approach, special vision for sales growth, and many years of work experience on a global level, Štefania deeply understands the market and how to improve her clients' businesses.

What will she talk about at CRO Commerce 2024?

Join us for this informative presentation and learn everything you need to get started with Amazon FBA (Fulfillment by Amazon). You will learn the key steps, strategies and tricks to take your online business to the next level using the powerful Amazon Platform. Whether you're just starting out or looking to advance your knowledge, this class will provide you with valuable insights and practical tips for success. Don't miss your chance to become a pro in the world of e-commerce with Amazon FBA!

In this lecture you will:

- Learn the definition of Amazon FBA and how it works

- Get a brief overview of the history and evolution of FBA

- Understand the importance and benefits of using FBA for sellers

- Explore the benefits of using Amazon FBA, including greater visibility and better customer service

- Learn about the costs associated with Amazon FBA and how to manage them effectively

- Learn how to set up your Amazon selling account, including account types - Individual vs. Professional

- Focus on customer satisfaction to build a successful business

Who is Ana Brajković?

Ana Brajković, Master of Science with two MBAs from the Universities of Leeds and Zagreb and Director of Circled, a company for consulting and education in sales and retail, with more than 20 years of business experience in people and point of sale development.

After a 10-year corporate career in Tisak and Agrokor, Ana has been working independently for the last 10 years as a consultant, educator and business coach. The author of numerous articles on retail innovations for leading business magazines, she has held over 3,000 training sessions in the areas of retail, sales, assortment, people management and communication, and her projects of organizing retail space and assortment at more than 80 retail outlets in the region have resulted in double-digit sales growth.

She regularly participates in the most important retail conferences such as NRF Retail Big Show in New York, Retail Innovation Expo in Chicago and Shoptalk in Las Vegas, and last year she was a speaker at the TEDxZagreb event.

Ana is known for her energy and ability to inspire, her motto is "If you do something, do it with passion" , and she continues to passionately tread the educational waters and is currently pursuing a doctoral degree to further expand her knowledge and expertise!

What will she talk about at CRO Commerce 2024?

As online shopping cannot provide the full sensory experience of touching, smelling and viewing products from all angles, brands face challenges in attracting and retaining customers... 

Discover how a "clicks to bricks" strategy is helping to bridge these gaps by opening physical stores that complement the digital experience. Learn how leading brands like Glossier and Casper are using innovative technologies and why more online retailers are opening physical stores to create a seamless and personalized shopping experience.

Additionally, we will explore future possibilities for bridging sensory deficits exclusively within an online framework using advanced technologies and personalized approaches. 

Learn how retail is transforming to meet the needs of modern shoppers and grow your business!

Who is Ajda Knez Regali?

Ajda Knez Regali began her journey at DS Smith as a student, later taking on roles spanning both design and marketing. With a background in design and transitioning into marketing, Ajda played a key role in strengthening the company’s brand presence and customer engagement in Eastern European markets. Her diverse skill set and passion for design and marketing were crucial in driving innovation and customer collaboration.

Outside of work, she enjoys running, practicing yoga and going to concerts, where her passion for music blends with her love of the live experience. Ajda’s multifaceted interests and dedication to her craft highlight her dynamic approach to both professional and personal endeavors.

What will she talk about at CRO Commerce 2024?

Gain insight into the key packaging challenges facing online retailers, brand owners, manufacturers and logistics partners. Learn more about consumer behavior, preferences and upcoming regulatory changes in e-commerce packaging, allowing you to better tailor your strategies and offering.

Explore the innovative e-commerce packaging solutions offered by DS Smith, tailored to meet the diverse needs of e-tailers, logistics companies and brands across a variety of industries. Use real-life examples that show how DS Smith has helped e-commerce leaders overcome packaging challenges, improving efficiency and sustainability.

Who is Igor Kovačić?

Igor Kovačić is a developer, consultant and UX expert. As a web store owner, he has a better understanding of his clients. He has been in the industry for many years, gaining experience in domestic agencies Trikoder (now Njuškalo Technology) and web.burza (now Human), after which he works as a freelancer on large and small online projects.

What will he talk about at CRO Commerce 2024?

In today's world where competition is global and changes are extremely fast, creating a good web store is simply not enough. Every web store is a living organism that requires continuous efforts in order to be able to evolve and generate better and better income. In this lecture, we will dive into proven tactics that maximize revenue - from optimizing individual pages to exploiting cognitive bias in favor of a web store. Whether you're just starting out or running a serious ecommerce store, after the class you should leave with concrete ideas that you'll be able to apply right away.