Organizer

Miroslav Varga is the only living GCT (Google Certified Trainer) in the world who also happens to be a seven-time grandfather. This perhaps best illustrates how long he has been in the Google advertising industry — and indirectly hints at the huge number of mistakes he has made along the way. Some of those mistakes later turned out to be very profitable, which is why he always enjoys showing his audience what he has done and what value they can take away from his lectures.

Over 20 years of experience in retail and IT, with an in-depth understanding of business processes across the entire value chain — from warehousing and retail to wholesale and procurement. During 16 years at his previous company, he worked his way through all operational levels, spending the last 4 years as Head of IT, actively participating in the analysis and optimization of business processes as well as managing IT projects.

Since 2021, he has been employed at the digital agency Shipshape as a Project Manager, with a particular focus on integrations with ERP systems and external services such as Algolia, IPGW, courier services, and supplier systems.

He has worked on a number of complex eCommerce projects, including Pevex.hr, Deliiicije.com, Frigo-ve.hr, Dicta.hr, Nesesser.eu, Mobis.hr, Ronis.hr, Vedrini.hr, D-inter.hr, and others.

Ivica Ivica Kruhek is the CEO and co-founder of Marker, the most awarded eCommerce agency in Croatia, specializing in the development of advanced web stores and omnichannel solutions.
With over 20 years of experience and more than 180 completed projects, Ivica has helped numerous local and regional brands transform their online sales, including companies such as BigBang, Biovega, Zaks, and Orbico.

As a speaker and consultant, Ivica focuses on the strategic use of technology, artificial intelligence, and user data to drive sales growth and optimize the customer experience. He is a regular speaker at domestic and regional conferences and a recipient of multiple industry awards.

CJ VIVnetworks is part of the global affiliate leader CJ.com, representing the company in Central and Eastern Europe and specializing for over 15 years in the affiliate sales channel — a performance-based approach in which an online store pays a commission to the publisher only when a sale occurs.

As the leading provider of this type of marketing in the Adria region, spreading knowledge about affiliate marketing and sharing successful affiliate experiences is of great importance. Equally important is the ability to split commissions according to the needs of the webshop, in order to optimize margin management, as well as the transparent reporting of publisher results and promotional activities.

Tomislav Bilić is the founder and CEO of Inchoo, an agency specializing in developing online stores that has been working with leading Croatian and international retailers since 2008. As a pioneer in introducing Magento eCommerce solutions to the domestic market, he actively contributes to the growth of digital commerce through innovations in user experience (UX), analytics, and business process optimization.

Throughout his career, he has led numerous successful eCommerce projects for major domestic and international brands. He regularly shares his extensive knowledge at conferences and professional gatherings in Croatia and abroad, always with the goal of bringing digital trends and best practices closer to retailers of all sizes.

He is also a co-founder of two prominent software development associations in Croatia: Osijek Software City and Croatia Independent Software Exporters (now Unit). He particularly values open communication, a partnership-based approach, and trust as the foundation of long-term collaboration, and he often turns business challenges into opportunities for growth, innovation, and learning.

Bruno Zagorščak is a content creator, videographer, and live-stream event producer. He is the co-founder of Neuralab, a creative team providing end-to-end eCommerce project development services. With nearly two decades of experience in producing various content formats — including video, audio, photography, and text — he leads content production at Neuralab, with a special focus on creating interactive user experiences.

Marko Pačar is a consultant specializing in the optimization of operational processes, with a particular focus on PR, UX, and SEO. He is the co-founder and management advisor at the consulting firm Granular Group. His work primarily involves eCommerce projects, market analysis, and process management for clients.

Dobromir Slavov is the founder of Aiployees, a fast-growing AI startup focused on revolutionizing customer experiences through intelligent chat and voice agents. With over 15 years of experience in business development, sales leadership, and technology integration, Dobromir combines deep commercial insight with a hands-on approach to implementing cutting-edge AI solutions.

A recognized voice in the fields of e-commerce automation and conversational AI, Dobromir specializes in turning complex AI capabilities into simple, revenue-generating applications for online businesses. His work is focused on helping brands scale customer support, boost conversions, and unlock new levels of personalization using AI-powered agents.

Head of the Digital ADEX Working Group at the Croatian Digital Publishers Association (HUDI). A digital media and marketing expert with many years of experience, he is the initiator of several successful digital projects in the Southeast European region, co-founder of S.T.A.R. Digital Group, and strategic consultant for digital operations at Real Group, the largest marketing agency in the region.

He has worked with local and international clients across various industries, with a focus on digital marketing in the international environment, particularly in the tourism, eCommerce, retail, telco, and other sectors. He is the recipient of multiple national and international awards in the fields of digital media, design, and communications.

Ivan Radić is the director of Hedera d.o.o. and co-founder of the Apipet brand, which has been used by more than 60,000 pets across Croatia. Thanks to his Staffordshire terrier, Pru, he fell in love with Apipet — and thanks to Apipet, he fell in love with entrepreneurship.

He has specialized in eCommerce and currently runs three web shops generating nearly €2 million in annual revenue. Through working on his own projects, he has become an expert in no-code tools, which he uses to digitize and automate daily business processes — from marketing, finance, and administration to production and logistics.

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Goran Udošić (37) was born and lives in Pula. He began his career in 2005 in the gaming industry. Over the course of more than twenty years, he has been involved in creating and developing solutions for gaming, fintech, and online education platforms. For the past 10 years, he has focused on developing telecom systems for mobile operators and communications service providers.

As the director of Binda, Goran is leading the company into its next big chapter: expanding beyond the telecommunications market by leveraging proven systems that power the operations of major mobile operators.

Árpád has spent the past 15+ years exploring different sides of the financial world—from retail banking and investments to the fast-paced world of fintech and online payments. For the last two years, he’s dove deep in the world of online payment acquiring with DECTA, helping e-commerce businesses make sense of payments and security. He lives in Latvia, works across Europe, and recharges in the pirts—the traditional Latvian sauna—where ideas flow as freely as steam.

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Founder and CEO of Balkan eCommerce Summit, Nikola Ilchev is a driving force in advancing the digital commerce ecosystem across the Balkans and Eastern Europe. With more than 15 years of experience in eCommerce, he’s built a track record of launching impactful initiatives and connecting regional business leaders. He strongly believes that every business should be digital and strives to provide useful information and contacts to anyone embarking on the eCommerce journey.

With over 15 years of hands-on experience in IT and eCommerce, he has a strong grasp of both frontend and backend technologies, as well as a keen understanding of broader business processes. Throughout his career, he has worked on a wide range of challenging projects — from Magento and Drupal solutions to developing applications on the Symfony platform, with a particular focus on ERP integrations and third-party services.

Since 2015, as one of the co-founders of Shipshape, he has been involved in both project development and management. He especially enjoys working on eCommerce solutions and business applications that deliver real results by solving concrete problems. He has contributed to numerous projects for well-known domestic and regional brands, including Pevex, Oktal Pharma, Ronis, Makromikro, Starlinger, and many others. Each project comes with its own story and challenges, and the greatest satisfaction comes from building long-term partnerships and trust through these experiences..