HRCRO Commerce 2026
The largest gathering of online retailers in the region
13.10.2026.
Mozaik Event Center, Zagreb
Secure your place on time
EUR
175
Early bird ticket
(until 1.9.2026.)
Access to all lectures (three stages)
Goodie bag gifts
Coffee breaks and lunch provided
Access to conference recordings
Intrusion into the after-conference party
(free drinks)
EUR
250
Standard ticket
(from 1.9.2026. to 10.10.2026.)
Access to all lectures (three stages)
Goodie bag gifts
Coffee breaks and lunch provided
Access to conference recordings
Intrusion into the after-conference party
(free drinks)
EUR
400
VIP TICKET
MAX 100 + Speakers & Partners
Al benefits from Standard Ticket
VIP registracija
Pristup VIP sobi za networking
VIP ručak
For more information, please contact udruga@ecommerce.hr
Organized by the eCommerce Croatia Association
Webshop members
Certified webshops
Online followers
Webshop članova
Certificiranih webshopova
Online pratitelja
The main goal of the eCommerce Croatia Association is to increase trust in online shopping and educate all those working in the eCommerce sector.
The Association currently brings together more than 600 Croatian webshops, and in the last 10 years we have educated more than 300 webshop managers, certified over 200 webshops, held more than 100 events, published the first eCommerce Magazine in the region and conducted numerous eCommerce surveys.
We publish a printed eCommerce Magazine for 500 members of our community
eCommerce Magazine is a professional magazine for online sales, marketing and research. It is distributed free of charge to online merchants and service providers in this field through controlled distribution.
We are conducting research on domestic webshops
Every year we conduct a survey of online retailers, which is available in the form of an app to all our premium members and conference partners,
We are organizing an eCommerce Academy
8 Experts, 8 Modules
More than 300 eCommerce experts have graduated from our Academy so far, and the 17th eCommerce Academy will be held in the spring of 2027.
We offer a national trustmark and review system
The Safe Shop trust mark is awarded to all members who meet the 10 criteria of our eCommerce Code of Conduct. All certified merchants can collect and display reviews through the Safe Shop system.
ECOMMERCE & MARKETING CONFERENCE
At the seventh CRO Commerce conference, held 14.10.2025. at the Mozaik Event Center, we gathered more than 600 visitors on three stages.
At the eight conference, you can expect even more opportunities for learning, networking and fun!
Speakers 2026
Ernest Antolović
PARTNER @ SHIPSHAPE SOLUTIONS
Ernest Antolović is an entrepreneur and eCommerce expert with more than 15 years of experience in all phases of webshops - from launching and running your own B2C webshop to launching and running your own B2B webshop.
In recent years, as a partner in digital agency Shipshape, he uses his knowledge and experience to help clients achieve their goals through eCommerce solutions.
Agency Shipshape is positioned today as one of the leaders in the implementation of advanced eCommerce solutions for clients such as Pevex, Makromikro, Optika Anda, Oktal Pharma, Delicije, Dicta, Encian, Vedrini, Garden, Dicta, Frigo VE and many other established Croatian webshops.
Nikša Kušec
HEAD OF SALES @ PICK & PACK
Nikša Kušec is a Master of Economics with extensive experience in the logistics and eCommerce industry. He began his professional journey in a courier service, where he gained fundamental knowledge of delivery and distribution. His passion for eCommerce and finding the best logistics solutions led him to the position of Sales Manager at Pick & Pack. Today, Nikša works with over 600 eCommerce retailers worldwide, helping them optimize their logistics processes and achieve top results in the global market. His expertise and innovative approach make him an important leader in the industry.
Dario Begonja
CEO & ECOMMERCE CONSULTANT @ HERO FACTORY
Dario Begonja leads the eCommerce performance agency Hero Factory, which specializes in optimizing the results of web stores, with a focus on the areas of strategy, digital marketing and web development.
He gathered the Hero Factory team in 2017, after about 10 years of experience in international business development, marketing, work on various sales & logistics processes and software development. Today, with his team, he analyzes hundreds of shops a year. He regularly consults and develops strategies for dozens of regional and international web shops. It helps them convert marketing numbers into concrete steps for better sales and lower costs of web shop business.
In short, Dario helps web retailers increase results and achieve goals - through process improvement, choosing the best tactics for optimizing eCommerce budgets and long-term profitability, and achieving the highest possible growth rate with sales and marketing activities.
Ivica Kruhek
CEO @ MARKER
Ivica Kruhek is the director of Marker doo, the most awarded domestic eCommerce agency that has created more than 180 web stores to date. Their services consist of preparing companies for the introduction of retail (B2C) or wholesale (B2B) online sales, creating a web store, marketing for web stores, omnichannel solutions and optimization for conversions in more mature stages of business.
At the end of 2019, the Varaždin Chamber of Commerce awarded them the Golden Kuna award for the most successful small business, and in October 2020 they won the Golden Basket and were declared the Technology Supplier of the Year.
Through more than fifteen years of experience, Ivica Kruhek has helped many domestic and foreign companies (Mobis, Keindl Sport, Orbico, Bauerfeind, Argentum, M San Grupa, Stanić Group) to successfully put digital channels into function to achieve their business goals. In recent years, he has focused on thinking about solutions for Omnichannel sales and unifying online and offline sales channels into one process.
CJ VIVnetworks
CJ VIVnetworks is part of the global affiliate leader CJ.com and represents it in Central and Eastern Europe, specializing for 15 years in the affiliate sales channel - a performance approach in which the web store pays a commission to the publisher only when a sale occurs.
As the leader of this type of marketing in the Adria region, it is of utmost importance to spread affiliate knowledge and successful affiliate experiences. Of utmost importance is the ability to divide the commission in accordance with the needs of the webshop, in order to properly optimize the work with the margin, as well as transparent reporting of the results and promotional activities of the publisher.
Goran Tintor
Head of Marketing Data Intelligence @ DIRECT MEDIA
The world is obsessed with the latest technological tools. But Goran reminds brands of one timeless truth: people buy with emotions. With over 20 years in sales and marketing, he has advised some of the world’s largest brands. What still excites him most is discovering how to get to that magic moment — “add to cart.”
A two-time startup founder, he has secured three investments. A UK government scholarship recipient for a Master’s in Marketing. An international speaker and educator. He leads the Marketing Intelligence team at Direct Media. He believes that the best ideas often come from completely unexpected places.
Dijana Kladar
vice pResident @ ECOMMERCE HRVATSKA
Dijana Kladar is a lawyer with 15 years of professional experience, primarily working in the fields of communication and digital technologies, as well as providing legal support and consulting to domestic and international companies in all aspects of their operations.
For many years, she has worked as an attorney specializing in commercial law, corporate governance, eCommerce operations, and labor law. As a legal expert, she has participated in numerous working groups for drafting legislation at the Ministry of Economy, Entrepreneurship and Crafts, and the Ministry of Justice. She also collaborates with both international and domestic bodies that shape consumer protection and personal data protection policies at the EU level.
She is also a member of the Expert Working Group for drafting the Law on the Implementation of the General Data Protection Regulation (GDPR), through which the Republic of Croatia autonomously regulates certain legal areas to the extent permitted and aligned with the GDPR.
Aleksandar Ašković
YOUTUBE GURU
Aleksandar Ašković Kojot is one of the pioneers of IT journalism in Serbia. He began his career in Svet kompjutera magazine in 1997, as a passionate multiplayer gamer, and also wrote for numerous other technology magazines.
In 2001, alongside his work at Svet kompjutera, he launched his first TV project – the show Game-Over, for which he was the author and editor for many years. In 2009, he started the business IT show KursorTV. Over the past decade, he has been exploring the phenomena of YouTube culture, actively participating through streaming video games on his channel (World of Tanks).
After several years of working in the gaming industry, in 2016 he began working actively as a consultant for numerous brands and companies that want to establish a strong presence on YouTube and create video content that achieves the desired results – whether reaching a wide audience or driving direct sales.
Some of the clients he has worked with include EuroLeague Basketball, UNDP Serbia, Sport Klub, BalkanTrip, Polovni Automobili, Valvoline EMEA, Andrija Milošević, Slavica Squire...
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Nikola Ilchev
FOUNDER OF BALKAN ECOMMERCE SUMMIT
Founder and CEO of Balkan eCommerce Summit, Nikola Ilchev is a driving force in advancing the digital commerce ecosystem across the Balkans and Eastern Europe. With more than 15 years of experience in eCommerce, he’s built a track record of launching impactful initiatives and connecting regional business leaders. He strongly believes that every business should be digital and strives to provide useful information and contacts to anyone embarking on the eCommerce journey.
Davor Španić
FOUNDER @ SHIPSHAPE
With over 15 years of hands-on experience in IT and eCommerce, he has a strong grasp of both frontend and backend technologies, as well as a keen understanding of broader business processes. Throughout his career, he has worked on a wide range of challenging projects — from Magento and Drupal solutions to developing applications on the Symfony platform, with a particular focus on ERP integrations and third-party services.
Since 2015, as one of the co-founders of Shipshape, he has been involved in both project development and management. He especially enjoys working on eCommerce solutions and business applications that deliver real results by solving concrete problems. He has contributed to numerous projects for well-known domestic and regional brands, including Pevex, Oktal Pharma, Ronis, Makromikro, Starlinger, and many others. Each project comes with its own story and challenges, and the greatest satisfaction comes from building long-term partnerships and trust through these experiences..
EXPERIENCES FROM PREVIOUS CONFERENCES
ALEN ALIHODŽIĆ /
VIBRAONICA.HR
I attended the conference for the first time and I was delighted with the organization, the guests, and the topics that were covered. I honestly did not expect that there would be an "ASSOCIATION" in the Republic of Croatia that works at this level. Congratulations and I am glad to be part of the association.
NINO KRIŽAJ /
EKO.HR
The themes and concept of the team are commendable. Special praise to all the panelists who presented concrete experiences and instructions on how they do it.
MARINA LASIĆ/
CROATIANMINT.HR
Excellent speakers and their presentations. The lectures were useful and very interesting. The organization was top-notch. Kudos to everyone for the organization.
DAVID PERANIĆ /
KONTRA
In addition to all of the above, one of the main benefits is that several hundred people with similar interests and problems have gathered, and this whole communication and general day of brainstorming about aspects of work is an additional win.
IRA ŽURIĆ/
PROMIZEEYEWEAR.com
As a 22-year-old entrepreneur, it was an exceptional honor for me to listen to all the speakers, and I would like to highlight each one individually. At events like this, I meet and network with excellent people in ecommerce. I would like to take this opportunity to commend the organization! I have been to many conferences, and I can freely say that they are of a nice and high-quality European level. Of course, I hope that there will be different panels and lectures throughout the year, so that I can absorb, learn and apply them in my future business.
Main partner
Gold partners
Silver partners
Bronze partners
Community partners
Media partners
Beer break
powered by
Coffee break
powered by
Drinks
powered by
EXPO Awards Sponsors
Party Sponsor
Are you interested in a promotion at CRO Commerce 2026?
Contact konferencija@ecommerce.hr or download the presentation using the form below
Secure your place on time
EUR
175
Early bird ticket
(until 1.9.2026.)
Access to all lectures (three stages)
Asking questions during the lectures
Free Coffee & Lunch
Access to conference recordings
Entry to the after-conference party
(free drinks)
EUR
250
Standard ticket
(from 1.9.2026. to 10.10.2026.)
Access to all lectures (three stages)
Asking questions during lectures
Free Coffee & Lunch
Access to conference recordings
Drop-in to the after-conference party
(free drinks)
EUR
400
VIP ticket
(max 100 + Speakers & Partners)
VIP lunch
VIP registration
+ everything from Standard packet
It is not possible to buy early bird VIP tickets
Frequently asked questions
Companies that are full members of the Association (web stores and service providers that pay a membership fee) are entitled to a free ticket to the conference and a 30% discount on all additional tickets. If you are a member as a premium merchant or premium service provider, you are entitled to 3 VIP tickets. Request your free ticket code at udruga@ecommerce.hr . All free codes are valid for registration until 1.9.2026.
Of course! Contact konferencija@ecommerce.hr and request a quote, or simply complete the ticket purchase process as a legal entity and pay according to the instructions.
Of course! Contact konferencija@ecommerce.hr and request a discount on a larger number of tickets (more than 3).
Contact us at konferencija@ecommerce.hr and we will arrange a meeting to see if we are a good fit. Before that, you can download sponsorship options and packages on this website.
Participant registration starts at 8 am, and opens at 9 am. The conference lasts until 5:30 pm, followed by a party for all participants :)
Croatian is the official language of the conference, although some speaches are held on english (we always have at least 20% foreign speakers) and most participants speak fluent english.
Lunch is provided for all participants, as well as coffee, water and drinks.
There is a possibility of parking in the surrounding streets and parking lots around the Mozaik Event Center, but the garage itself is reserved for employees only.
The eCommerce Croatia Association is not subject to VAT, so the ticket prices shown are final.
Hotel Novotel is located at Slavonska avenija 100 in Zagreb, it was opened in 2025 and has 163 comfortable accommodation units. All guests of our conference get special accommodation prices (€95 single bed, €110 double bed) via a code that you can request by email udruga@ecommerce.hr
CRO COMMERCE FLOORPLAN
